Tag Archives: advertising

Brands need to calm down about social media. Whoa.

Posted on June 23, 2010 by

Here is one of the most frank and refreshing articles I’ve read in years.

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Building Brand Engagement on the Social Web

Posted on June 20, 2010 by
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Threadless: lessons for your small business.

Posted on June 19, 2010 by

The Threadless boys spill the beans on how to do business. “Jeffrey Kalmikoff and Jake Nickell, the masterminds behind the hugely successful, crowd-sourced t-shirt design website Threadless, chart their changing working styles and mindsets throughout eight years of partnership. Their … Continue reading →

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Building a Strategic Marketing Plan: Identifying Your Target Market in 8 Steps

Posted on June 13, 2010 by

Part 2 of my digital whitepaper about market segmentation and target market selection. I hope this will help your business get through this sometimes challenging task. Enjoy!

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Social Times Article – 3D projection mapping

Posted on June 12, 2010 by

Very impressive new media for advertisers – must read article here.

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Private label branding: this is how it started

Posted on April 27, 2010 by

No Name brand is back – great strategic branding article from brandchannel, with comments For marketers that grew up when the original No-Name brand products adorned the shelves of Loblaws stores in the 1980′s, the iconic packaging, font, and colour … Continue reading →

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Interbrand article: Brand naming trends in 2010

Posted on April 19, 2010 by

Brand Naming Trends in 2010 Super Interbrand article speaking to the evolution of brand names in recent years – from a truly informed point of view. Enjoy!

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Globe + Mail article – Tell a friend: Companies flock to word-of-mouth marketing

Posted on April 19, 2010 by

Canadian telco takes grassroots approach to new level, making the customer the recruiter. Click here for article!

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go mobile young entrepreneur

Posted on April 15, 2010 by

First, CMA Mobile Marketing Conference in Toronto last week. Second, timely and succinct article from Marketing Profs.com http://www.marketingprofs.com/short-articles/1779/go-mobile-or-go-away

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Interbrand Blog | Global Branding Consultancy

Posted on April 13, 2010 by

Interbrand Blog | Global Branding Consultancy. Great blog from Interbrand. Check out their top Global Brands too!

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Mobile Ad Campaigns More Effective Than Online : MarketingProfs

Posted on April 12, 2010 by

Mobile Ad Campaigns More Effective Than Online : MarketingProfs. Following the CMA Mobile Marketing conference in T.O. last week, Mobile has been on my mind. What the keynote speakers spoke to is reflected here: evolving personal digital platforms are driving … Continue reading →

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Is Fashion Advertising Always Vapid and Pretentious? | TalentZoo.com

Posted on April 12, 2010 by

Is Fashion Advertising Always Vapid and Pretentious? | TalentZoo.com.

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National brands vs. store brands: Ipsos

Posted on April 12, 2010 by

Marcom must-read! http://www.ipsos-na.com/news-polls/pressrelease.aspx?id=4740

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Strategic brand building for your small business: find your UBP

Posted on April 11, 2010 by

A UBP is the acronym for your Unique Buying Proposition.* This is the one concrete benefit that your brand offers consumers that your competitors do not. The UBP is most often a short statement or a single word. As a … Continue reading →

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great brand building perspective: article

Posted on April 5, 2010 by

Excerpt from article in today’s Globe & Mail Adhocracy section. Interview with Dave Senay, CEO of PR firm: Fleishman-Hillard. The thrust of the article is PR related, however Senay’s comparison of old vs. new school strategic marketing is a great … Continue reading →

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When your communication plan fails, make a t-shirt

Posted on March 22, 2010 by

Not all marketers agree. Not all advertising messages work well with it. But it’s still the best font.

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advertising rules: break them!

Posted on March 20, 2010 by

Commonly accepted rule: Don’t make your brand name hard to pronounce. Your customers and potential customers  shouldn’t need a pronunciation key every time they see your advertising or communications material. And yes – I’ve broken my own rule. Don’t be … Continue reading →

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Branding + marketing essentials for your small business pt. 2

Posted on March 16, 2010 by

This post is about understanding features and benefits from a marketers perspective. As a small business marketer, you deliver goods or services to your customers every day. Those goods and services have a benefit for your customer – that’s why … Continue reading →

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5 things to do before spending your first advertising dollar

Posted on March 14, 2010 by

I was going to post some advice about brand building, but I’ve noticed that many (newer) small businesses jump far to quickly from the branding strategy and marketing strategy phases to the tactical; meaning they go straight to “how can … Continue reading →

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Interesting marketing-related content. So far, without any content.

Posted on March 14, 2010 by

Welcome to the cōjent marketing blog. I refer you to the “about” section for the skinny on this blog. You will have to excuse the less than robust amount of content, as this blog is about 1 hour old. I … Continue reading →

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3 fast and powerful marketing tips for small businesses

Posted on March 14, 2010 by

As a small business owner, you may know who your customers are. This point seems elementary as you can raise your hand and point to your customer and say “That’s Sue. She’s my best customer.”  However, understanding who is buying … Continue reading →

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Small business, big idea: not advertising is the apex of marketing strategy

Posted on March 14, 2010 by

Today’s food for thought: the ultimate goal of any marketing strategy should be to ultimately rid itself of the burden of self promotion.

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