Tag Archives: brand

Your small business brand: 4 Strategies to Build Brand Engagement on the Social Web

Posted on May 27, 2010 by

In this post, I will be setting out some definitions and best practices that will help the small business owner, start-up venture or entrepreneur take the steps necessary to build brand engagement in the social web space. What you’ll learn … Continue reading →

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Social Web Marketing Strategy for Small Business: the Digital Party

Posted on May 15, 2010 by

Just finished reading a good article by John Arnold, writing for Entrepreneur Magazine in his Marketing Tools & Technologies column. “4 innovative marketing solutions that are just around the corner for small businesses.” I think that small businesses should certainly … Continue reading →

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Top 10 global brands

Posted on April 28, 2010 by

Look at Apple’s change vs. 2009. Ipad anyone? And how did IBM do it?

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Private label branding: this is how it started

Posted on April 27, 2010 by

No Name brand is back – great strategic branding article from brandchannel, with comments For marketers that grew up when the original No-Name brand products adorned the shelves of Loblaws stores in the 1980′s, the iconic packaging, font, and colour … Continue reading →

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Interbrand article: Brand naming trends in 2010

Posted on April 19, 2010 by

Brand Naming Trends in 2010 Super Interbrand article speaking to the evolution of brand names in recent years – from a truly informed point of view. Enjoy!

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The marketing driven business: the 4 ideas YOU need to grow your small business brand

Posted on April 13, 2010 by

The organizations that have built the greatest brands in the world are marketing-driven. www.Interbrand.com ranks the 2009 top ten global brands as: Coca-Cola IBM Microsoft GE Nokia McDonalds Google Toyota Intel Disney The differences between being a product/service driven organization … Continue reading →

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Interbrand Blog | Global Branding Consultancy

Posted on April 13, 2010 by

Interbrand Blog | Global Branding Consultancy. Great blog from Interbrand. Check out their top Global Brands too!

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Is Fashion Advertising Always Vapid and Pretentious? | TalentZoo.com

Posted on April 12, 2010 by

Is Fashion Advertising Always Vapid and Pretentious? | TalentZoo.com.

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National brands vs. store brands: Ipsos

Posted on April 12, 2010 by

Marcom must-read! http://www.ipsos-na.com/news-polls/pressrelease.aspx?id=4740

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Strategic brand building for your small business: find your UBP

Posted on April 11, 2010 by

A UBP is the acronym for your Unique Buying Proposition.* This is the one concrete benefit that your brand offers consumers that your competitors do not. The UBP is most often a short statement or a single word. As a … Continue reading →

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branding strategy for your small business: the one biggest mistake marketers make

Posted on April 8, 2010 by

In previous posts, I’ve discussed what a brand is; it’s a set of emotions, images, values, feelings and memories in the consumers brain. I’ve also elaborated around how your brand should be an essential promise that your small business makes … Continue reading →

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great brand building perspective: article

Posted on April 5, 2010 by

Excerpt from article in today’s Globe & Mail Adhocracy section. Interview with Dave Senay, CEO of PR firm: Fleishman-Hillard. The thrust of the article is PR related, however Senay’s comparison of old vs. new school strategic marketing is a great … Continue reading →

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5 ways this blog will help you build your small business brand

Posted on April 1, 2010 by

1. You get the benefit of almost a decade of strategic branding experience. (And copywriting experience, marketing planning experience, communications design, and all that good stuff.) 2. It’s free. 3. You get to tell me what you want to learn … Continue reading →

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4 key brand concepts that your ad agency hasn’t told you

Posted on March 19, 2010 by

FYI to small business marketers who are developing their brand. Your brand does not and will not exist. I know that small business owners, like most consumers, find the above statement bizarre. In actuality, this is a core idea:  it … Continue reading →

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Branding + marketing essentials for your small business pt. 2

Posted on March 16, 2010 by

This post is about understanding features and benefits from a marketers perspective. As a small business marketer, you deliver goods or services to your customers every day. Those goods and services have a benefit for your customer – that’s why … Continue reading →

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Get the branding and marketing essentials you need for your small business: intro

Posted on March 15, 2010 by

For many small business owners who operate without a full-time marketing department, devoting time and resources to brand development can be a challenge. However, your brand strategy (the developing, launching, and communicating of your brand and your brand promise) will … Continue reading →

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5 things to do before spending your first advertising dollar

Posted on March 14, 2010 by

I was going to post some advice about brand building, but I’ve noticed that many (newer) small businesses jump far to quickly from the branding strategy and marketing strategy phases to the tactical; meaning they go straight to “how can … Continue reading →

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3 fast and powerful marketing tips for small businesses

Posted on March 14, 2010 by

As a small business owner, you may know who your customers are. This point seems elementary as you can raise your hand and point to your customer and say “That’s Sue. She’s my best customer.”  However, understanding who is buying … Continue reading →

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Small business, big idea: not advertising is the apex of marketing strategy

Posted on March 14, 2010 by

Today’s food for thought: the ultimate goal of any marketing strategy should be to ultimately rid itself of the burden of self promotion.

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