Tag Archives: branding

Brand Identity: It’s all in your head!

Posted on July 1, 2010 by

Fascinating stuff for us marketing and branding nerds. This article takes a few different pieces of well-conceived consumer research and lets us know what we (marketers) have long suspected – brands are purchased “tribally” to signal who we are, what … Continue reading →

Posted in branding, the thinktank: communications ideas | Tagged , , , | 1 Comment

Great digital marketing strategy: 4 roads to success for your small business

Posted on May 13, 2010 by

Read a fantastic article by Mia Wedgebury a while ago that took a “jump in” approach to the social web. From a small business consulting perspective, one paragraph stuck out for me as a great template to building a strategic … Continue reading →

Posted in marketing planning and strategy, the thinktank: communications ideas | Tagged , , , , , , , , | 3 Comments

Top 10 global brands

Posted on April 28, 2010 by

Look at Apple’s change vs. 2009. Ipad anyone? And how did IBM do it?

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Private label branding: this is how it started

Posted on April 27, 2010 by

No Name brand is back – great strategic branding article from brandchannel, with comments For marketers that grew up when the original No-Name brand products adorned the shelves of Loblaws stores in the 1980′s, the iconic packaging, font, and colour … Continue reading →

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Interbrand article: Brand naming trends in 2010

Posted on April 19, 2010 by

Brand Naming Trends in 2010 Super Interbrand article speaking to the evolution of brand names in recent years – from a truly informed point of view. Enjoy!

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Globe + Mail article – Tell a friend: Companies flock to word-of-mouth marketing

Posted on April 19, 2010 by

Canadian telco takes grassroots approach to new level, making the customer the recruiter. Click here for article!

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The marketing driven business: the 4 ideas YOU need to grow your small business brand

Posted on April 13, 2010 by

The organizations that have built the greatest brands in the world are marketing-driven. www.Interbrand.com ranks the 2009 top ten global brands as: Coca-Cola IBM Microsoft GE Nokia McDonalds Google Toyota Intel Disney The differences between being a product/service driven organization … Continue reading →

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Is Fashion Advertising Always Vapid and Pretentious? | TalentZoo.com

Posted on April 12, 2010 by

Is Fashion Advertising Always Vapid and Pretentious? | TalentZoo.com.

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National brands vs. store brands: Ipsos

Posted on April 12, 2010 by

Marcom must-read! http://www.ipsos-na.com/news-polls/pressrelease.aspx?id=4740

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Strategic brand building for your small business: find your UBP

Posted on April 11, 2010 by

A UBP is the acronym for your Unique Buying Proposition.* This is the one concrete benefit that your brand offers consumers that your competitors do not. The UBP is most often a short statement or a single word. As a … Continue reading →

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branding strategy for your small business: the one biggest mistake marketers make

Posted on April 8, 2010 by

In previous posts, I’ve discussed what a brand is; it’s a set of emotions, images, values, feelings and memories in the consumers brain. I’ve also elaborated around how your brand should be an essential promise that your small business makes … Continue reading →

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The 4 marketing secrets to creating a great brand promise

Posted on March 22, 2010 by

In earlier posts, we looked at the importance of developing a brand strategy as part of a comprehensive marketing strategy.  Further to this, we took a look at identifying features and benefits – and the difference between them – and … Continue reading →

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advertising rules: break them!

Posted on March 20, 2010 by

Commonly accepted rule: Don’t make your brand name hard to pronounce. Your customers and potential customers  shouldn’t need a pronunciation key every time they see your advertising or communications material. And yes – I’ve broken my own rule. Don’t be … Continue reading →

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4 key brand concepts that your ad agency hasn’t told you

Posted on March 19, 2010 by

FYI to small business marketers who are developing their brand. Your brand does not and will not exist. I know that small business owners, like most consumers, find the above statement bizarre. In actuality, this is a core idea:  it … Continue reading →

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Branding + marketing essentials for your small business pt. 2

Posted on March 16, 2010 by

This post is about understanding features and benefits from a marketers perspective. As a small business marketer, you deliver goods or services to your customers every day. Those goods and services have a benefit for your customer – that’s why … Continue reading →

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Interesting marketing-related content. So far, without any content.

Posted on March 14, 2010 by

Welcome to the cōjent marketing blog. I refer you to the “about” section for the skinny on this blog. You will have to excuse the less than robust amount of content, as this blog is about 1 hour old. I … Continue reading →

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