Tag Archives: communications

Brands need to calm down about social media. Whoa.

Posted on June 23, 2010 by

Here is one of the most frank and refreshing articles I’ve read in years.

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Building Brand Engagement on the Social Web

Posted on June 20, 2010 by
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Building a Strategic Marketing Plan: Identifying Your Target Market in 8 Steps

Posted on June 13, 2010 by

Part 2 of my digital whitepaper about market segmentation and target market selection. I hope this will help your business get through this sometimes challenging task. Enjoy!

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Social Times Article – 3D projection mapping

Posted on June 12, 2010 by

Very impressive new media for advertisers – must read article here.

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Your small business brand: 4 Strategies to Build Brand Engagement on the Social Web

Posted on May 27, 2010 by

In this post, I will be setting out some definitions and best practices that will help the small business owner, start-up venture or entrepreneur take the steps necessary to build brand engagement in the social web space. What you’ll learn … Continue reading →

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Social Media: YouTube surpassed Yahoo for the first time in total U.S. search queries

Posted on May 18, 2010 by

That’s an impressive number. Ok, so the article which contains this factoid is from last year. To me, that means it’s not really news and I should be found at-fault for sending around antiquated information. The age of the data … Continue reading →

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Identifying a Target Market for your Small Business: 8 Steps to Success

Posted on May 8, 2010 by

This post is part 2 of a thread about Market segmentation and identifying your target market, and is a critical step in developing a strategic marketing plan for your small business. In my last post on this topic, we explored … Continue reading →

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Interbrand article: Brand naming trends in 2010

Posted on April 19, 2010 by

Brand Naming Trends in 2010 Super Interbrand article speaking to the evolution of brand names in recent years – from a truly informed point of view. Enjoy!

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go mobile young entrepreneur

Posted on April 15, 2010 by

First, CMA Mobile Marketing Conference in Toronto last week. Second, timely and succinct article from Marketing Profs.com http://www.marketingprofs.com/short-articles/1779/go-mobile-or-go-away

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The marketing driven business: the 4 ideas YOU need to grow your small business brand

Posted on April 13, 2010 by

The organizations that have built the greatest brands in the world are marketing-driven. www.Interbrand.com ranks the 2009 top ten global brands as: Coca-Cola IBM Microsoft GE Nokia McDonalds Google Toyota Intel Disney The differences between being a product/service driven organization … Continue reading →

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Interbrand Blog | Global Branding Consultancy

Posted on April 13, 2010 by

Interbrand Blog | Global Branding Consultancy. Great blog from Interbrand. Check out their top Global Brands too!

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Mobile Ad Campaigns More Effective Than Online : MarketingProfs

Posted on April 12, 2010 by

Mobile Ad Campaigns More Effective Than Online : MarketingProfs. Following the CMA Mobile Marketing conference in T.O. last week, Mobile has been on my mind. What the keynote speakers spoke to is reflected here: evolving personal digital platforms are driving … Continue reading →

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National brands vs. store brands: Ipsos

Posted on April 12, 2010 by

Marcom must-read! http://www.ipsos-na.com/news-polls/pressrelease.aspx?id=4740

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Strategic brand building for your small business: find your UBP

Posted on April 11, 2010 by

A UBP is the acronym for your Unique Buying Proposition.* This is the one concrete benefit that your brand offers consumers that your competitors do not. The UBP is most often a short statement or a single word. As a … Continue reading →

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branding strategy for your small business: the one biggest mistake marketers make

Posted on April 8, 2010 by

In previous posts, I’ve discussed what a brand is; it’s a set of emotions, images, values, feelings and memories in the consumers brain. I’ve also elaborated around how your brand should be an essential promise that your small business makes … Continue reading →

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When your communication plan fails, make a t-shirt

Posted on March 22, 2010 by

Not all marketers agree. Not all advertising messages work well with it. But it’s still the best font.

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