Tag Archives: marketing communications

Building a Strategic Marketing Plan: Market Segmentation 101

Posted on June 7, 2010 by

Video is the new whitepaper. Uploaded part one of my whitepaper about Market Segmentation + Identifying your Target Market, turned into a branded vid, and voila! Hope you find this interesting/useful!

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Social Media: YouTube surpassed Yahoo for the first time in total U.S. search queries

Posted on May 18, 2010 by

That’s an impressive number. Ok, so the article which contains this factoid is from last year. To me, that means it’s not really news and I should be found at-fault for sending around antiquated information. The age of the data … Continue reading →

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DIY web marketing: social media is the small business owners best friend

Posted on April 28, 2010 by

Adage Article: Thanks to Social Media, Direct Marketing is Going Do-It-Yourself Most marketers I’ve met (and certainly all the small business owners, start-up architects and entrepreneurs) have always had a DIY streak in them. The advent of social media as … Continue reading →

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Interbrand article: Brand naming trends in 2010

Posted on April 19, 2010 by

Brand Naming Trends in 2010 Super Interbrand article speaking to the evolution of brand names in recent years – from a truly informed point of view. Enjoy!

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Globe + Mail article – Tell a friend: Companies flock to word-of-mouth marketing

Posted on April 19, 2010 by

Canadian telco takes grassroots approach to new level, making the customer the recruiter. Click here for article!

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The marketing driven business: the 4 ideas YOU need to grow your small business brand

Posted on April 13, 2010 by

The organizations that have built the greatest brands in the world are marketing-driven. www.Interbrand.com ranks the 2009 top ten global brands as: Coca-Cola IBM Microsoft GE Nokia McDonalds Google Toyota Intel Disney The differences between being a product/service driven organization … Continue reading →

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Interbrand Blog | Global Branding Consultancy

Posted on April 13, 2010 by

Interbrand Blog | Global Branding Consultancy. Great blog from Interbrand. Check out their top Global Brands too!

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National brands vs. store brands: Ipsos

Posted on April 12, 2010 by

Marcom must-read! http://www.ipsos-na.com/news-polls/pressrelease.aspx?id=4740

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Strategic brand building for your small business: find your UBP

Posted on April 11, 2010 by

A UBP is the acronym for your Unique Buying Proposition.* This is the one concrete benefit that your brand offers consumers that your competitors do not. The UBP is most often a short statement or a single word. As a … Continue reading →

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great brand building perspective: article

Posted on April 5, 2010 by

Excerpt from article in today’s Globe & Mail Adhocracy section. Interview with Dave Senay, CEO of PR firm: Fleishman-Hillard. The thrust of the article is PR related, however Senay’s comparison of old vs. new school strategic marketing is a great … Continue reading →

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advertising rules: break them!

Posted on March 20, 2010 by

Commonly accepted rule: Don’t make your brand name hard to pronounce. Your customers and potential customers  shouldn’t need a pronunciation key every time they see your advertising or communications material. And yes – I’ve broken my own rule. Don’t be … Continue reading →

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4 key brand concepts that your ad agency hasn’t told you

Posted on March 19, 2010 by

FYI to small business marketers who are developing their brand. Your brand does not and will not exist. I know that small business owners, like most consumers, find the above statement bizarre. In actuality, this is a core idea:  it … Continue reading →

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Get the branding and marketing essentials you need for your small business: intro

Posted on March 15, 2010 by

For many small business owners who operate without a full-time marketing department, devoting time and resources to brand development can be a challenge. However, your brand strategy (the developing, launching, and communicating of your brand and your brand promise) will … Continue reading →

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Interesting marketing-related content. So far, without any content.

Posted on March 14, 2010 by

Welcome to the cōjent marketing blog. I refer you to the “about” section for the skinny on this blog. You will have to excuse the less than robust amount of content, as this blog is about 1 hour old. I … Continue reading →

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