Tag Archives: marketing strategy

Forecasting the future of mobile Web – The Globe and Mail

Posted on December 19, 2010 by cojent. marketing communications.

Forecasting the future of mobile Web – The Globe and Mail. Part 2 of a series regarding the mobile web…Enjoy!

Threadless: lessons for your small business.

Posted on June 19, 2010 by cojent. marketing communications.

The Threadless boys spill the beans on how to do business. “Jeffrey Kalmikoff and Jake Nickell, the masterminds behind the hugely successful, crowd-sourced t-shirt design website Threadless, chart their changing working styles and mindsets throughout eight years of partnership. Their … Continue reading →

Posted in advertising tips for small business, marketing planning and strategy, the thinktank: communications ideas | Tagged advertising, cojent. marketing + communications, marcom, marketing strategy, online marketing, small business, video, viral marketing | Leave a comment

Building a Strategic Marketing Plan: Identifying Your Target Market in 8 Steps

Posted on June 13, 2010 by cojent. marketing communications.

Part 2 of my digital whitepaper about market segmentation and target market selection. I hope this will help your business get through this sometimes challenging task. Enjoy!

Posted in advertising tips for small business, marketing planning and strategy | Tagged advertising, better marketing for your business., business strategies, cojent. marketing + communications, communications, customers, demographics, marcom, market segmentation, marketing strategy, strategic management, Toronto | Leave a comment

Building a Strategic Marketing Plan: Market Segmentation 101

Posted on June 7, 2010 by cojent. marketing communications.

Video is the new whitepaper. Uploaded part one of my whitepaper about Market Segmentation + Identifying your Target Market, turned into a branded vid, and voila! Hope you find this interesting/useful!

Posted in advertising tips for small business, marketing planning and strategy | Tagged better marketing for your business., business strategy, cojent. marketing + communications, demographics, market segmentation, marketing communications, marketing strategy, psychographics, segmentation | Leave a comment

Fantastic article by David Skokna: There’s No Such Thing as a B-Team

Posted on May 30, 2010 by cojent. marketing communications.

Read it here!

Posted in marketing planning and strategy, the thinktank: communications ideas | Tagged ad agency, better marketing for your business., business strategies, cojent. marketing + communications, marketing strategy, strategic management | 1 Comment

Social Media: YouTube surpassed Yahoo for the first time in total U.S. search queries

Posted on May 18, 2010 by cojent. marketing communications.

That’s an impressive number. Ok, so the article which contains this factoid is from last year. To me, that means it’s not really news and I should be found at-fault for sending around antiquated information. The age of the data … Continue reading →

Posted in advertising tips for small business, branding, marketing planning and strategy, the thinktank: communications ideas | Tagged cojent. marketing + communications, communications, cōjent., marketing communications, marketing strategy, small business consultant, Toronto | Leave a comment

Social Web Marketing Strategy for Small Business: the Digital Party

Posted on May 15, 2010 by cojent. marketing communications.

Just finished reading a good article by John Arnold, writing for Entrepreneur Magazine in his Marketing Tools & Technologies column. “4 innovative marketing solutions that are just around the corner for small businesses.” I think that small businesses should certainly … Continue reading →

Posted in advertising tips for small business, marketing planning and strategy, mobile marketing | Tagged brand, business strategy, cojent. marketing + communications, marketing strategy, mobile, mobile marketing, online content, social media, Toronto | 1 Comment

Great digital marketing strategy: 4 roads to success for your small business

Posted on May 13, 2010 by cojent. marketing communications.

Read a fantastic article by Mia Wedgebury a while ago that took a “jump in” approach to the social web. From a small business consulting perspective, one paragraph stuck out for me as a great template to building a strategic … Continue reading →

Posted in marketing planning and strategy, the thinktank: communications ideas | Tagged better marketing for your business., branding, cojent. marketing + communications, cōjent., digital strategy, marketing strategy, small business consulting, social media, social web | 3 Comments

Identifying a Target Market for your Small Business: 8 Steps to Success

Posted on May 8, 2010 by cojent. marketing communications.

This post is part 2 of a thread about Market segmentation and identifying your target market, and is a critical step in developing a strategic marketing plan for your small business. In my last post on this topic, we explored … Continue reading →

Posted in advertising tips for small business, marketing planning and strategy | Tagged business strategies, business strategy, cojent. marketing + communications, communications, demographics, marcom, marketing strategy, psychographics, small business, small business consulting, strategic management, Toronto | Leave a comment

Building a Strategic Marketing Plan 101: Market Segmentation + Identifying your Target Market.

Posted on May 1, 2010 by cojent. marketing communications.

This post is a continuation of my thread about building a strategic marketing plan, and why successful business owners should have one developed. After identifying your strategic business objectives the next key element of your marketing plan is market segmentation … Continue reading →

Posted in advertising tips for small business, marketing planning and strategy, the thinktank: communications ideas | Tagged business strategies, business strategy, cojent. marketing + communications, consumers, demographics, marcom, market segmentation, marketing, marketing strategy, psychographics, segmentation, target market | 8 Comments

Top 10 global brands

Posted on April 28, 2010 by cojent. marketing communications.

Look at Apple’s change vs. 2009. Ipad anyone? And how did IBM do it?

Posted in branding, the thinktank: communications ideas | Tagged brand, branding, marcom, marketing strategy | 2 Comments

Globe + Mail article – Tell a friend: Companies flock to word-of-mouth marketing

Posted on April 19, 2010 by cojent. marketing communications.

Canadian telco takes grassroots approach to new level, making the customer the recruiter. Click here for article!

Posted in the thinktank: communications ideas | Tagged advertising, branding, creative, grassroots, marcom, marketing communications, marketing strategy, media, peer reviews, viral marketing, word of mouth marketing | 1 Comment

Why you need a strategic marketing plan: no business is too small!

Posted on April 17, 2010 by cojent. marketing communications.

Challenged with difficult economic times, it is difficult for many small businesses to maintain or increase their sales and revenues. Even in good times, competitor actions and an increasingly well-informed and fickle consumer make it hard to push your enterprise … Continue reading →

Posted in advertising tips for small business, marketing planning and strategy | Tagged business strategies, consulting, consumers, customers, marketing strategy, small business consultant | 1 Comment

The marketing driven business: the 4 ideas YOU need to grow your small business brand

Posted on April 13, 2010 by cojent. marketing communications.

The organizations that have built the greatest brands in the world are marketing-driven. www.Interbrand.com ranks the 2009 top ten global brands as: Coca-Cola IBM Microsoft GE Nokia McDonalds Google Toyota Intel Disney The differences between being a product/service driven organization … Continue reading →

Posted in advertising tips for small business, branding, marketing planning and strategy | Tagged brand, brand promise, branding, communications, marcom, marketing, marketing communications, marketing strategy, small business consulting | Leave a comment

National brands vs. store brands: Ipsos

Posted on April 12, 2010 by cojent. marketing communications.

Marcom must-read! http://www.ipsos-na.com/news-polls/pressrelease.aspx?id=4740

Posted in branding, marketing planning and strategy | Tagged advertising, brand, branding, communications, marcom, marketing communications, marketing strategy | Leave a comment

Strategic brand building for your small business: find your UBP

Posted on April 11, 2010 by cojent. marketing communications.

A UBP is the acronym for your Unique Buying Proposition.* This is the one concrete benefit that your brand offers consumers that your competitors do not. The UBP is most often a short statement or a single word. As a … Continue reading →

Posted in advertising tips for small business, marketing planning and strategy | Tagged advertising, brand, branding, business strategies, communications, marcom, marketing, marketing communications, marketing strategy, online marketing, small business consulting | 2 Comments

branding strategy for your small business: the one biggest mistake marketers make

Posted on April 8, 2010 by cojent. marketing communications.

In previous posts, I’ve discussed what a brand is; it’s a set of emotions, images, values, feelings and memories in the consumers brain. I’ve also elaborated around how your brand should be an essential promise that your small business makes … Continue reading →

Posted in branding, marketing planning and strategy | Tagged brand, brand promise, branding, communications, marcom, marketing, marketing strategy, small business consultant, small business consulting | Leave a comment

great brand building perspective: article

Posted on April 5, 2010 by cojent. marketing communications.

Excerpt from article in today’s Globe & Mail Adhocracy section. Interview with Dave Senay, CEO of PR firm: Fleishman-Hillard. The thrust of the article is PR related, however Senay’s comparison of old vs. new school strategic marketing is a great … Continue reading →

Posted in the thinktank: communications ideas | Tagged advertising, brand, consumers, marcom, marketing communications, marketing strategy | Leave a comment

Strategy introspection: 5 things you need to do.

Posted on March 28, 2010 by cojent. marketing communications.

Having studies Porter’s model, here’s your to-do list. 1. Describe your business and marketing strategies in terms of your target customer. You know them by now, right? : ) Does your product or service appeal to a wide spectrum of … Continue reading →

Posted in marketing planning and strategy, Uncategorized | Tagged business strategies, marketing, marketing strategy, Porter, small business consultant | Leave a comment

The 4 business strategies that you need to know

Posted on March 25, 2010 by cojent. marketing communications.

Moving away from the topic of building a small business brand (for this post anyway) I had some marketing strategy brainwaves that came over me in a fit of insomnia last night. I was visited by the ghost of Porter. … Continue reading →

Posted in marketing planning and strategy | Tagged business strategies, consulting, marketing strategy, small business consultant | Leave a comment

The 4 marketing secrets to creating a great brand promise

Posted on March 22, 2010 by cojent. marketing communications.

In earlier posts, we looked at the importance of developing a brand strategy as part of a comprehensive marketing strategy. Further to this, we took a look at identifying features and benefits – and the difference between them – and … Continue reading →

Posted in branding, marketing planning and strategy | Tagged brand promise, branding, marketing, marketing strategy, small business consultant | 2 Comments

Branding + marketing essentials for your small business pt. 2

Posted on March 16, 2010 by cojent. marketing communications.

This post is about understanding features and benefits from a marketers perspective. As a small business marketer, you deliver goods or services to your customers every day. Those goods and services have a benefit for your customer – that’s why … Continue reading →

Posted in Uncategorized | Tagged advertising, brand, branding, marketing strategy, online content, small business consulting | 1 Comment

5 things to do before spending your first advertising dollar

Posted on March 14, 2010 by cojent. marketing communications.

I was going to post some advice about brand building, but I’ve noticed that many (newer) small businesses jump far to quickly from the branding strategy and marketing strategy phases to the tactical; meaning they go straight to “how can … Continue reading →

Posted in Uncategorized | Tagged advertising, brand, consumers, copywriter, marketing strategy, small business consulting, Toronto | Leave a comment

Small business, big idea: not advertising is the apex of marketing strategy