Tag Archives: marketing

Mobile Marketers: Here’s how the world is using cell phones

Posted on December 4, 2010 by

A great mashable infographic about how the world is using cell phones. The mobile web is going to be a misnomer in a few years: the descriptor “mobile” will sound quaint. Enjoy!

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Building a Strategic Marketing Plan 101: Market Segmentation + Identifying your Target Market.

Posted on May 1, 2010 by

This post is a continuation of my thread about building a strategic marketing plan, and why successful business owners should have one developed. After identifying your strategic business objectives the next key element of your marketing plan is market segmentation … Continue reading →

Posted in advertising tips for small business, marketing planning and strategy, the thinktank: communications ideas | Tagged , , , , , , , , , , , | 8 Comments

DIY web marketing: social media is the small business owners best friend

Posted on April 28, 2010 by

Adage Article: Thanks to Social Media, Direct Marketing is Going Do-It-Yourself Most marketers I’ve met (and certainly all the small business owners, start-up architects and entrepreneurs) have always had a DIY streak in them. The advent of social media as … Continue reading →

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The marketing driven business: the 4 ideas YOU need to grow your small business brand

Posted on April 13, 2010 by

The organizations that have built the greatest brands in the world are marketing-driven. www.Interbrand.com ranks the 2009 top ten global brands as: Coca-Cola IBM Microsoft GE Nokia McDonalds Google Toyota Intel Disney The differences between being a product/service driven organization … Continue reading →

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Strategic brand building for your small business: find your UBP

Posted on April 11, 2010 by

A UBP is the acronym for your Unique Buying Proposition.* This is the one concrete benefit that your brand offers consumers that your competitors do not. The UBP is most often a short statement or a single word. As a … Continue reading →

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branding strategy for your small business: the one biggest mistake marketers make

Posted on April 8, 2010 by

In previous posts, I’ve discussed what a brand is; it’s a set of emotions, images, values, feelings and memories in the consumers brain. I’ve also elaborated around how your brand should be an essential promise that your small business makes … Continue reading →

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Strategy introspection: 5 things you need to do.

Posted on March 28, 2010 by

Having studies Porter’s model, here’s your to-do list. 1. Describe your business and marketing strategies in terms of your target customer. You know them by now, right? : ) Does your product or service appeal to a wide spectrum of … Continue reading →

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The 4 marketing secrets to creating a great brand promise

Posted on March 22, 2010 by

In earlier posts, we looked at the importance of developing a brand strategy as part of a comprehensive marketing strategy.  Further to this, we took a look at identifying features and benefits – and the difference between them – and … Continue reading →

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4 key brand concepts that your ad agency hasn’t told you

Posted on March 19, 2010 by

FYI to small business marketers who are developing their brand. Your brand does not and will not exist. I know that small business owners, like most consumers, find the above statement bizarre. In actuality, this is a core idea:  it … Continue reading →

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Interesting marketing-related content. So far, without any content.

Posted on March 14, 2010 by

Welcome to the cōjent marketing blog. I refer you to the “about” section for the skinny on this blog. You will have to excuse the less than robust amount of content, as this blog is about 1 hour old. I … Continue reading →

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3 fast and powerful marketing tips for small businesses

Posted on March 14, 2010 by

As a small business owner, you may know who your customers are. This point seems elementary as you can raise your hand and point to your customer and say “That’s Sue. She’s my best customer.”  However, understanding who is buying … Continue reading →

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Small business, big idea: not advertising is the apex of marketing strategy

Posted on March 14, 2010 by

Today’s food for thought: the ultimate goal of any marketing strategy should be to ultimately rid itself of the burden of self promotion.

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