Tag Archives: online marketing

Mobile Marketers: Here’s how the world is using cell phones

Posted on December 4, 2010 by

A great mashable infographic about how the world is using cell phones. The mobile web is going to be a misnomer in a few years: the descriptor “mobile” will sound quaint. Enjoy!

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Building Brand Engagement on the Social Web

Posted on June 20, 2010 by
Posted in advertising tips for small business, marketing planning and strategy, social media | Tagged , , , , , , , | 1 Comment

Threadless: lessons for your small business.

Posted on June 19, 2010 by

The Threadless boys spill the beans on how to do business. “Jeffrey Kalmikoff and Jake Nickell, the masterminds behind the hugely successful, crowd-sourced t-shirt design website Threadless, chart their changing working styles and mindsets throughout eight years of partnership. Their … Continue reading →

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DIY web marketing: social media is the small business owners best friend

Posted on April 28, 2010 by

Adage Article: Thanks to Social Media, Direct Marketing is Going Do-It-Yourself Most marketers I’ve met (and certainly all the small business owners, start-up architects and entrepreneurs) have always had a DIY streak in them. The advent of social media as … Continue reading →

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Strategic brand building for your small business: find your UBP

Posted on April 11, 2010 by

A UBP is the acronym for your Unique Buying Proposition.* This is the one concrete benefit that your brand offers consumers that your competitors do not. The UBP is most often a short statement or a single word. As a … Continue reading →

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4 key brand concepts that your ad agency hasn’t told you

Posted on March 19, 2010 by

FYI to small business marketers who are developing their brand. Your brand does not and will not exist. I know that small business owners, like most consumers, find the above statement bizarre. In actuality, this is a core idea:  it … Continue reading →

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Interesting marketing-related content. So far, without any content.

Posted on March 14, 2010 by

Welcome to the cōjent marketing blog. I refer you to the “about” section for the skinny on this blog. You will have to excuse the less than robust amount of content, as this blog is about 1 hour old. I … Continue reading →

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