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A great mashable infographic about how the world is using cell phones. The mobile web is going to be a misnomer in a few years: the descriptor “mobile” will sound quaint.
Fascinating stuff for us marketing and branding nerds. This article takes a few different pieces of well-conceived consumer research and lets us know what we (marketers) have long suspected – brands are purchased “tribally” to signal who we are, what we care about, and why we are unique.
The further finding the startling one, however. It seems that the acts of purchase and consumption of branded products makes us “actually seem to believe (we) become like the brand image.”
Powerful stuff for you strategic branding types out there. Enjoy!
About this presentation:
Echoing Green has awarded start-up capital to hugely successful nonprofit organizations such as Teach for America, City Year, and the Freelancer’s Union. In this talk, Echoing Green President Cheryl Dorsey outlines the traits and skills that have defined their most successful social entrepreneurs in a new behavioral model called SEQ, or “social entrepreneurial intelligence.”cheryl-dorsey-social-entrepreneurial-intelligence