Is there room for another Toronto-area copywriter/marketing geek/small business consultant? Yes there is, and here I am.
And while out and about in Toronto, I’ve been asked about my brand: cōjent. I’ll address two points:
1. The brand promise is (ahem) better marketing for your business.
2. The definition is:
convincing or believable by virtue of forcible, clear, or incisive presentation; telling.
to the point; relevant; pertinent.
As you can imagine, I’ve got some ideas about branding that you may find helpful. Like what a brand promise is, and what it’s supposed to do. I’ll post more about that in coming days.