Get the branding and marketing essentials you need for your small business: intro

For many small business owners who operate without a full-time marketing department, devoting time and resources to brand development can be a challenge. However, your brand strategy (the developing, launching, and communicating of your brand and your brand promise) will form the foundation of your entire marketing strategy.

Re-read the last sentence above. Yes, it’s that important.

Fess up. If you are a business owner, you have a great deal of uh, business to take of on a day-to-day basis. Your brand might be getting overlooked. Maybe you haven’t developed a brand strategy yet. Or perhaps you have developed a marketing plan and are not sure where a branding strategy fits in. Or maybe you’re not sure what all this branding stuff is about anyway.

And that’s fine. I will be posting a short series of articles that will help you understand the branding process and explain how your business will benefit from a solid brand strategy document. And by benefit I mean profit.

Posts to follow!

Advertisements

About cojent. marketing communications.

advertising better marketing for your business. brand branding brand promise business strategies communications consulting consumers copywriting
This entry was posted in Uncategorized and tagged , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s