Following the CMA Mobile Marketing conference in T.O. last week, Mobile has been on my mind. What the keynote speakers spoke to is reflected here: evolving personal digital platforms are driving commercial communications to their own rapid evolution.
This paragraph, describing the observations made through a study by Insight Express:
“Benchmarked against performance norms developed for online advertising, mobile campaign norms were also 6.0 times higher than online campaign norms in purchase intent, 3.0 times higher in aided awareness, and 2.5 times higher in ad awareness.”