Most marketers I’ve met (and certainly all the small business owners, start-up architects and entrepreneurs) have always had a DIY streak in them. The advent of social media as a mainstream B2B + B2C marketing tool has spawned a whole new generation of DIY brands (like cōjent. marketing + communications.)
What this means for you, small business owner, is that there now exists an unprecedented array of direct marketing opportunities in the digital (and increasingly, mobile) space. Do not pass up these opportunities.