Author Archives: cojent. marketing communications.

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Latest digital ad concept is out! Opinions please and thanks.

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The Winners & Losers of Social Networking [INFOGRAPHIC]

The Winners & Losers of Social Networking [INFOGRAPHIC]. From a small business perspective, this is mandatory reading (viewing? Do you read an infographic?) Think of social media and how it currently fits with your business needs, objectives, and high level … Continue reading

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Forecasting the future of mobile Web – The Globe and Mail

Forecasting the future of mobile Web – The Globe and Mail. Part 2 of a series regarding the mobile web…Enjoy!

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Mobile Marketers: Here’s how the world is using cell phones

A great mashable infographic about how the world is using cell phones. The mobile web is going to be a misnomer in a few years: the descriptor “mobile” will sound quaint. Enjoy!

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Brand Identity: It’s all in your head!

Fascinating stuff for us marketing and branding nerds. This article takes a few different pieces of well-conceived consumer research and lets us know what we (marketers) have long suspected – brands are purchased “tribally” to signal who we are, what … Continue reading

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How to set strategic business objectives 101: best practices for your small business.

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Cheryl Dorsey: Social Entrepreneurial Intelligence

About this presentation: Echoing Green has awarded start-up capital to hugely successful nonprofit organizations such as Teach for America, City Year, and the Freelancer’s Union. In this talk, Echoing Green President Cheryl Dorsey outlines the traits and skills that have … Continue reading

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