Category Archives: Helvetica

Latest digital ad concept is out! Opinions please and thanks.

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Helvetica branding + typeface

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Private label branding: this is how it started

No Name brand is back – great strategic branding article from brandchannel, with comments For marketers that grew up when the original No-Name brand products adorned the shelves of Loblaws stores in the 1980’s, the iconic packaging, font, and colour … Continue reading

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classic font, classic poster: hell yeah for helvetica

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At least they used Helvetica

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When your communication plan fails, make a t-shirt

Not all marketers agree. Not all advertising messages work well with it. But it’s still the best font.

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4 key brand concepts that your ad agency hasn’t told you

FYI to small business marketers who are developing their brand. Your brand does not and will not exist. I know that small business owners, like most consumers, find the above statement bizarre. In actuality, this is a core idea:  it … Continue reading

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