Category Archives: marketing planning and strategy

Forecasting the future of mobile Web – The Globe and Mail

Forecasting the future of mobile Web – The Globe and Mail. Part 2 of a series regarding the mobile web…Enjoy! Advertisements

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Mobile Marketers: Here’s how the world is using cell phones

A great mashable infographic about how the world is using cell phones. The mobile web is going to be a misnomer in a few years: the descriptor “mobile” will sound quaint. Enjoy!

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How to set strategic business objectives 101: best practices for your small business.

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Brands need to calm down about social media. Whoa.

Here is one of the most frank and refreshing articles I’ve read in years.

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Building Brand Engagement on the Social Web

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Threadless: lessons for your small business.

The Threadless boys spill the beans on how to do business. “Jeffrey Kalmikoff and Jake Nickell, the masterminds behind the hugely successful, crowd-sourced t-shirt design website Threadless, chart their changing working styles and mindsets throughout eight years of partnership. Their … Continue reading

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Building a Strategic Marketing Plan: Identifying Your Target Market in 8 Steps

Part 2 of my digital whitepaper about market segmentation and target market selection. I hope this will help your business get through this sometimes challenging task. Enjoy!

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