Category Archives: the thinktank: communications ideas

The Winners & Losers of Social Networking [INFOGRAPHIC]

The Winners & Losers of Social Networking [INFOGRAPHIC]. From a small business perspective, this is mandatory reading (viewing? Do you read an infographic?) Think of social media and how it currently fits with your business needs, objectives, and high level … Continue reading

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Forecasting the future of mobile Web – The Globe and Mail

Forecasting the future of mobile Web – The Globe and Mail. Part 2 of a series regarding the mobile web…Enjoy!

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Mobile Marketers: Here’s how the world is using cell phones

A great mashable infographic about how the world is using cell phones. The mobile web is going to be a misnomer in a few years: the descriptor “mobile” will sound quaint. Enjoy!

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Brand Identity: It’s all in your head!

Fascinating stuff for us marketing and branding nerds. This article takes a few different pieces of well-conceived consumer research and lets us know what we (marketers) have long suspected – brands are purchased “tribally” to signal who we are, what … Continue reading

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Cheryl Dorsey: Social Entrepreneurial Intelligence

About this presentation: Echoing Green has awarded start-up capital to hugely successful nonprofit organizations such as Teach for America, City Year, and the Freelancer’s Union. In this talk, Echoing Green President Cheryl Dorsey outlines the traits and skills that have … Continue reading

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Threadless: lessons for your small business.

The Threadless boys spill the beans on how to do business. “Jeffrey Kalmikoff and Jake Nickell, the masterminds behind the hugely successful, crowd-sourced t-shirt design website Threadless, chart their changing working styles and mindsets throughout eight years of partnership. Their … Continue reading

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Social Times Article – 3D projection mapping

Very impressive new media for advertisers – must read article here.

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