Tag Archives: better marketing for your business.

Mobile Marketers: Here’s how the world is using cell phones

A great mashable infographic about how the world is using cell phones. The mobile web is going to be a misnomer in a few years: the descriptor “mobile” will sound quaint. Enjoy! Advertisements

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Building a Strategic Marketing Plan: Identifying Your Target Market in 8 Steps

Part 2 of my digital whitepaper about market segmentation and target market selection. I hope this will help your business get through this sometimes challenging task. Enjoy!

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Building a Strategic Marketing Plan: Market Segmentation 101

Video is the new whitepaper. Uploaded part one of my whitepaper about Market Segmentation + Identifying your Target Market, turned into a branded vid, and voila! Hope you find this interesting/useful!

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Fantastic article by David Skokna: There’s No Such Thing as a B-Team

Read it here!

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Your small business brand: 4 Strategies to Build Brand Engagement on the Social Web

In this post, I will be setting out some definitions and best practices that will help the small business owner, start-up venture or entrepreneur take the steps necessary to build brand engagement in the social web space. What you’ll learn … Continue reading

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The 3 Keys to Twitter Success: a great story!

A fantastic story and super insight into the social web phenom. Jack Dorsey: the 3 keys to Twitters Success

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Great digital marketing strategy: 4 roads to success for your small business

Read a fantastic article by Mia Wedgebury a while ago that took a “jump in” approach to the social web. From a small business consulting perspective, one paragraph stuck out for me as a great template to building a strategic … Continue reading

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