Tag Archives: brand promise

Your small business brand: 4 Strategies to Build Brand Engagement on the Social Web

In this post, I will be setting out some definitions and best practices that will help the small business owner, start-up venture or entrepreneur take the steps necessary to build brand engagement in the social web space. What you’ll learn … Continue reading

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The marketing driven business: the 4 ideas YOU need to grow your small business brand

The organizations that have built the greatest brands in the world are marketing-driven. http://www.Interbrand.com ranks the 2009 top ten global brands as: Coca-Cola IBM Microsoft GE Nokia McDonalds Google Toyota Intel Disney The differences between being a product/service driven organization … Continue reading

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Interbrand Blog | Global Branding Consultancy

Interbrand Blog | Global Branding Consultancy. Great blog from Interbrand. Check out their top Global Brands too!

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branding strategy for your small business: the one biggest mistake marketers make

In previous posts, I’ve discussed what a brand is; it’s a set of emotions, images, values, feelings and memories in the consumers brain. I’ve also elaborated around how your brand should be an essential promise that your small business makes … Continue reading

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The 4 marketing secrets to creating a great brand promise

In earlier posts, we looked at the importance of developing a brand strategy as part of a comprehensive marketing strategy.  Further to this, we took a look at identifying features and benefits – and the difference between them – and … Continue reading

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4 key brand concepts that your ad agency hasn’t told you

FYI to small business marketers who are developing their brand. Your brand does not and will not exist. I know that small business owners, like most consumers, find the above statement bizarre. In actuality, this is a core idea:  it … Continue reading

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Toronto Ontario copywriter + marketing consultant. (Yup, another one!)

Is there room for another Toronto-area copywriter/marketing geek/small business consultant?  Yes there is, and here I am. And while out and about in Toronto, I’ve been asked about my brand: cōjent. I’ll address two points: 1. The brand promise is … Continue reading

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