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Part 2 of my digital whitepaper about market segmentation and target market selection. I hope this will help your business get through this sometimes challenging task. Enjoy!
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This post is part 2 of a thread about Market segmentation and identifying your target market, and is a critical step in developing a strategic marketing plan for your small business. In my last post on this topic, we explored … Continue reading
This post is a continuation of my thread about building a strategic marketing plan, and why successful business owners should have one developed. After identifying your strategic business objectives the next key element of your marketing plan is market segmentation … Continue reading
As a marketer or owner/operator of your own business, the importance of setting business goals and objectives cannot be understated. Particularly for owner-operated enterprises, objective setting is often done on an ad-hoc basis. (Sound familiar? That’s ok.) Like all things in … Continue reading
Challenged with difficult economic times, it is difficult for many small businesses to maintain or increase their sales and revenues. Even in good times, competitor actions and an increasingly well-informed and fickle consumer make it hard to push your enterprise … Continue reading