Tag Archives: business strategies

Building a Strategic Marketing Plan: Identifying Your Target Market in 8 Steps

Part 2 of my digital whitepaper about market segmentation and target market selection. I hope this will help your business get through this sometimes challenging task. Enjoy!

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How to Get Motivated for Self-Promotion

Great article: read it!

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Fantastic article by David Skokna: There’s No Such Thing as a B-Team

Read it here!

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Identifying a Target Market for your Small Business: 8 Steps to Success

This post is part 2 of a thread about Market segmentation and identifying your target market, and is a critical step in developing a strategic marketing plan for your small business. In my last post on this topic, we explored … Continue reading

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Building a Strategic Marketing Plan 101: Market Segmentation + Identifying your Target Market.

This post is a continuation of my thread about building a strategic marketing plan, and why successful business owners should have one developed. After identifying your strategic business objectives the next key element of your marketing plan is market segmentation … Continue reading

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How to set business goals and objectives 101: best practices for your small business

As a marketer or owner/operator of your own business, the importance of setting business goals and objectives cannot be understated. Particularly for owner-operated enterprises, objective setting is often done on an ad-hoc basis. (Sound familiar? That’s ok.) Like all things in … Continue reading

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Why you need a strategic marketing plan: no business is too small!

Challenged with difficult economic times, it is difficult for many small businesses to maintain or increase their sales and revenues. Even in good times, competitor actions and an increasingly well-informed and fickle consumer make it hard to push your enterprise … Continue reading

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