Tag Archives: business strategy

The Winners & Losers of Social Networking [INFOGRAPHIC]

The Winners & Losers of Social Networking [INFOGRAPHIC]. From a small business perspective, this is mandatory reading (viewing? Do you read an infographic?) Think of social media and how it currently fits with your business needs, objectives, and high level … Continue reading

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Forecasting the future of mobile Web – The Globe and Mail

Forecasting the future of mobile Web – The Globe and Mail. Part 2 of a series regarding the mobile web…Enjoy!

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How to set strategic business objectives 101: best practices for your small business.

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Building a Strategic Marketing Plan: Market Segmentation 101

Video is the new whitepaper. Uploaded part one of my whitepaper about Market Segmentation + Identifying your Target Market, turned into a branded vid, and voila! Hope you find this interesting/useful!

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Social Web Marketing Strategy for Small Business: the Digital Party

Just finished reading a good article by John Arnold, writing for Entrepreneur Magazine in his Marketing Tools & Technologies column. “4 innovative marketing solutions that are just around the corner for small businesses.” I think that small businesses should certainly … Continue reading

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Identifying a Target Market for your Small Business: 8 Steps to Success

This post is part 2 of a thread about Market segmentation and identifying your target market, and is a critical step in developing a strategic marketing plan for your small business. In my last post on this topic, we explored … Continue reading

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Building a Strategic Marketing Plan 101: Market Segmentation + Identifying your Target Market.

This post is a continuation of my thread about building a strategic marketing plan, and why successful business owners should have one developed. After identifying your strategic business objectives the next key element of your marketing plan is market segmentation … Continue reading

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