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Fascinating stuff for us marketing and branding nerds. This article takes a few different pieces of well-conceived consumer research and lets us know what we (marketers) have long suspected – brands are purchased “tribally” to signal who we are, what … Continue reading
About this presentation: Echoing Green has awarded start-up capital to hugely successful nonprofit organizations such as Teach for America, City Year, and the Freelancer’s Union. In this talk, Echoing Green President Cheryl Dorsey outlines the traits and skills that have … Continue reading
Part 2 of my digital whitepaper about market segmentation and target market selection. I hope this will help your business get through this sometimes challenging task. Enjoy!