Tag Archives: cojent. marketing + communications

Latest digital ad concept is out! Opinions please and thanks.

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Brand Identity: It’s all in your head!

Fascinating stuff for us marketing and branding nerds. This article takes a few different pieces of well-conceived consumer research and lets us know what we (marketers) have long suspected – brands are purchased “tribally” to signal who we are, what … Continue reading

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How to set strategic business objectives 101: best practices for your small business.

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Cheryl Dorsey: Social Entrepreneurial Intelligence

About this presentation: Echoing Green has awarded start-up capital to hugely successful nonprofit organizations such as Teach for America, City Year, and the Freelancer’s Union. In this talk, Echoing Green President Cheryl Dorsey outlines the traits and skills that have … Continue reading

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Brands need to calm down about social media. Whoa.

Here is one of the most frank and refreshing articles I’ve read in years.

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Threadless: lessons for your small business.

The Threadless boys spill the beans on how to do business. “Jeffrey Kalmikoff and Jake Nickell, the masterminds behind the hugely successful, crowd-sourced t-shirt design website Threadless, chart their changing working styles and mindsets throughout eight years of partnership. Their … Continue reading

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Building a Strategic Marketing Plan: Identifying Your Target Market in 8 Steps

Part 2 of my digital whitepaper about market segmentation and target market selection. I hope this will help your business get through this sometimes challenging task. Enjoy!

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