Tag Archives: cōjent.

The 3 Keys to Twitter Success: a great story!

A fantastic story and super insight into the social web phenom. Jack Dorsey: the 3 keys to Twitters Success

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Social Media: YouTube surpassed Yahoo for the first time in total U.S. search queries

That’s an impressive number. Ok, so the article which contains this factoid is from last year. To me, that means it’s not really news and I should be found at-fault for sending around antiquated information. The age of the data … Continue reading

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Great digital marketing strategy: 4 roads to success for your small business

Read a fantastic article by Mia Wedgebury a while ago that took a “jump in” approach to the social web. From a small business consulting perspective, one paragraph stuck out for me as a great template to building a strategic … Continue reading

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DIY web marketing: social media is the small business owners best friend

Adage Article: Thanks to Social Media, Direct Marketing is Going Do-It-Yourself Most marketers I’ve met (and certainly all the small business owners, start-up architects and entrepreneurs) have always had a DIY streak in them. The advent of social media as … Continue reading

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Private label branding: this is how it started

No Name brand is back – great strategic branding article from brandchannel, with comments For marketers that grew up when the original No-Name brand products adorned the shelves of Loblaws stores in the 1980’s, the iconic packaging, font, and colour … Continue reading

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Toronto Ontario copywriter + marketing consultant. (Yup, another one!)

Is there room for another Toronto-area copywriter/marketing geek/small business consultant?  Yes there is, and here I am. And while out and about in Toronto, I’ve been asked about my brand: cōjent. I’ll address two points: 1. The brand promise is … Continue reading

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