Tag Archives: consulting

Why you need a strategic marketing plan: no business is too small!

Challenged with difficult economic times, it is difficult for many small businesses to maintain or increase their sales and revenues. Even in good times, competitor actions and an increasingly well-informed and fickle consumer make it hard to push your enterprise … Continue reading

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The 4 business strategies that you need to know

Moving away from the topic of building a small business brand (for this post anyway) I had some marketing strategy brainwaves that came over me in a fit of insomnia last night. I was visited by the ghost of Porter. … Continue reading

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Small business, big idea: not advertising is the apex of marketing strategy

Today’s food for thought: the ultimate goal of any marketing strategy should be to ultimately rid itself of the burden of self promotion.

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