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Challenged with difficult economic times, it is difficult for many small businesses to maintain or increase their sales and revenues. Even in good times, competitor actions and an increasingly well-informed and fickle consumer make it hard to push your enterprise … Continue reading
Moving away from the topic of building a small business brand (for this post anyway) I had some marketing strategy brainwaves that came over me in a fit of insomnia last night. I was visited by the ghost of Porter. … Continue reading
Today’s food for thought: the ultimate goal of any marketing strategy should be to ultimately rid itself of the burden of self promotion.