Tag Archives: consumers

Building a Strategic Marketing Plan 101: Market Segmentation + Identifying your Target Market.

This post is a continuation of my thread about building a strategic marketing plan, and why successful business owners should have one developed. After identifying your strategic business objectives the next key element of your marketing plan is market segmentation … Continue reading

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Why you need a strategic marketing plan: no business is too small!

Challenged with difficult economic times, it is difficult for many small businesses to maintain or increase their sales and revenues. Even in good times, competitor actions and an increasingly well-informed and fickle consumer make it hard to push your enterprise … Continue reading

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great brand building perspective: article

Excerpt from article in today’s Globe & Mail Adhocracy section. Interview with Dave Senay, CEO of PR firm: Fleishman-Hillard. The thrust of the article is PR related, however Senay’s comparison of old vs. new school strategic marketing is a great … Continue reading

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advertising rules: break them!

Commonly accepted rule: Don’t make your brand name hard to pronounce. Your customers and potential customers  shouldn’t need a pronunciation key every time they see your advertising or communications material. And yes – I’ve broken my own rule. Don’t be … Continue reading

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Get the branding and marketing essentials you need for your small business: intro

For many small business owners who operate without a full-time marketing department, devoting time and resources to brand development can be a challenge. However, your brand strategy (the developing, launching, and communicating of your brand and your brand promise) will … Continue reading

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5 things to do before spending your first advertising dollar

I was going to post some advice about brand building, but I’ve noticed that many (newer) small businesses jump far to quickly from the branding strategy and marketing strategy phases to the tactical; meaning they go straight to “how can … Continue reading

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3 fast and powerful marketing tips for small businesses

As a small business owner, you may know who your customers are. This point seems elementary as you can raise your hand and point to your customer and say “That’s Sue. She’s my best customer.”  However, understanding who is buying … Continue reading

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