Tag Archives: copywriter

5 things to do before spending your first advertising dollar

I was going to post some advice about brand building, but I’ve noticed that many (newer) small businesses jump far to quickly from the branding strategy and marketing strategy phases to the tactical; meaning they go straight to “how can … Continue reading

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Toronto Ontario copywriter + marketing consultant. (Yup, another one!)

Is there room for another Toronto-area copywriter/marketing geek/small business consultant?  Yes there is, and here I am. And while out and about in Toronto, I’ve been asked about my brand: cōjent. I’ll address two points: 1. The brand promise is … Continue reading

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Interesting marketing-related content. So far, without any content.

Welcome to the cōjent marketing blog. I refer you to the “about” section for the skinny on this blog. You will have to excuse the less than robust amount of content, as this blog is about 1 hour old. I … Continue reading

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Small business, big idea: not advertising is the apex of marketing strategy

Today’s food for thought: the ultimate goal of any marketing strategy should be to ultimately rid itself of the burden of self promotion.

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