Tag Archives: demographics

Mobile Marketers: Here’s how the world is using cell phones

A great mashable infographic about how the world is using cell phones. The mobile web is going to be a misnomer in a few years: the descriptor “mobile” will sound quaint. Enjoy!

Posted in marketing planning and strategy, mobile marketing, the thinktank: communications ideas | Tagged , , , , , | Leave a comment

Building a Strategic Marketing Plan: Identifying Your Target Market in 8 Steps

Part 2 of my digital whitepaper about market segmentation and target market selection. I hope this will help your business get through this sometimes challenging task. Enjoy!

Posted in advertising tips for small business, marketing planning and strategy | Tagged , , , , , , , , , , , | Leave a comment

Building a Strategic Marketing Plan: Market Segmentation 101

Video is the new whitepaper. Uploaded part one of my whitepaper about Market Segmentation + Identifying your Target Market, turned into a branded vid, and voila! Hope you find this interesting/useful!

Posted in advertising tips for small business, marketing planning and strategy | Tagged , , , , , , , , | Leave a comment

Identifying a Target Market for your Small Business: 8 Steps to Success

This post is part 2 of a thread about Market segmentation and identifying your target market, and is a critical step in developing a strategic marketing plan for your small business. In my last post on this topic, we explored … Continue reading

Posted in advertising tips for small business, marketing planning and strategy | Tagged , , , , , , , , , , , | Leave a comment

Building a Strategic Marketing Plan 101: Market Segmentation + Identifying your Target Market.

This post is a continuation of my thread about building a strategic marketing plan, and why successful business owners should have one developed. After identifying your strategic business objectives the next key element of your marketing plan is market segmentation … Continue reading

Posted in advertising tips for small business, marketing planning and strategy, the thinktank: communications ideas | Tagged , , , , , , , , , , , | 12 Comments

3 fast and powerful marketing tips for small businesses

As a small business owner, you may know who your customers are. This point seems elementary as you can raise your hand and point to your customer and say “That’s Sue. She’s my best customer.”  However, understanding who is buying … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , | Leave a comment