Tag Archives: Helvetica

Helvetica branding + typeface

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Private label branding: this is how it started

No Name brand is back – great strategic branding article from brandchannel, with comments For marketers that grew up when the original No-Name brand products adorned the shelves of Loblaws stores in the 1980’s, the iconic packaging, font, and colour … Continue reading

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At least they used Helvetica

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A copywriters ode to Helvetica

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