Tag Archives: marcom

How to set strategic business objectives 101: best practices for your small business.

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Building Brand Engagement on the Social Web

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Threadless: lessons for your small business.

The Threadless boys spill the beans on how to do business. “Jeffrey Kalmikoff and Jake Nickell, the masterminds behind the hugely successful, crowd-sourced t-shirt design website Threadless, chart their changing working styles and mindsets throughout eight years of partnership. Their … Continue reading

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Building a Strategic Marketing Plan: Identifying Your Target Market in 8 Steps

Part 2 of my digital whitepaper about market segmentation and target market selection. I hope this will help your business get through this sometimes challenging task. Enjoy!

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Social Times Article – 3D projection mapping

Very impressive new media for advertisers – must read article here.

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Your small business brand: 4 Strategies to Build Brand Engagement on the Social Web

In this post, I will be setting out some definitions and best practices that will help the small business owner, start-up venture or entrepreneur take the steps necessary to build brand engagement in the social web space. What you’ll learn … Continue reading

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Identifying a Target Market for your Small Business: 8 Steps to Success

This post is part 2 of a thread about Market segmentation and identifying your target market, and is a critical step in developing a strategic marketing plan for your small business. In my last post on this topic, we explored … Continue reading

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