Tag Archives: market research

Brand Identity: It’s all in your head!

Fascinating stuff for us marketing and branding nerds. This article takes a few different pieces of well-conceived consumer research and lets us know what we (marketers) have long suspected – brands are purchased “tribally” to signal who we are, what … Continue reading

Posted in branding, the thinktank: communications ideas | Tagged , , , | 2 Comments

3 fast and powerful marketing tips for small businesses

As a small business owner, you may know who your customers are. This point seems elementary as you can raise your hand and point to your customer and say “That’s Sue. She’s my best customer.”  However, understanding who is buying … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , | Leave a comment