Tag Archives: marketing communications

Building a Strategic Marketing Plan: Market Segmentation 101

Video is the new whitepaper. Uploaded part one of my whitepaper about Market Segmentation + Identifying your Target Market, turned into a branded vid, and voila! Hope you find this interesting/useful! Advertisements

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Social Media: YouTube surpassed Yahoo for the first time in total U.S. search queries

That’s an impressive number. Ok, so the article which contains this factoid is from last year. To me, that means it’s not really news and I should be found at-fault for sending around antiquated information. The age of the data … Continue reading

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DIY web marketing: social media is the small business owners best friend

Adage Article: Thanks to Social Media, Direct Marketing is Going Do-It-Yourself Most marketers I’ve met (and certainly all the small business owners, start-up architects and entrepreneurs) have always had a DIY streak in them. The advent of social media as … Continue reading

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Interbrand article: Brand naming trends in 2010

Brand Naming Trends in 2010 Super Interbrand article speaking to the evolution of brand names in recent years – from a truly informed point of view. Enjoy!

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Globe + Mail article – Tell a friend: Companies flock to word-of-mouth marketing

Canadian telco takes grassroots approach to new level, making the customer the recruiter. Click here for article!

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The marketing driven business: the 4 ideas YOU need to grow your small business brand

The organizations that have built the greatest brands in the world are marketing-driven. http://www.Interbrand.com ranks the 2009 top ten global brands as: Coca-Cola IBM Microsoft GE Nokia McDonalds Google Toyota Intel Disney The differences between being a product/service driven organization … Continue reading

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Interbrand Blog | Global Branding Consultancy

Interbrand Blog | Global Branding Consultancy. Great blog from Interbrand. Check out their top Global Brands too!

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