Tag Archives: marketing strategy

Forecasting the future of mobile Web – The Globe and Mail

Forecasting the future of mobile Web – The Globe and Mail. Part 2 of a series regarding the mobile web…Enjoy!

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Threadless: lessons for your small business.

The Threadless boys spill the beans on how to do business. “Jeffrey Kalmikoff and Jake Nickell, the masterminds behind the hugely successful, crowd-sourced t-shirt design website Threadless, chart their changing working styles and mindsets throughout eight years of partnership. Their … Continue reading

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Building a Strategic Marketing Plan: Identifying Your Target Market in 8 Steps

Part 2 of my digital whitepaper about market segmentation and target market selection. I hope this will help your business get through this sometimes challenging task. Enjoy!

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Building a Strategic Marketing Plan: Market Segmentation 101

Video is the new whitepaper. Uploaded part one of my whitepaper about Market Segmentation + Identifying your Target Market, turned into a branded vid, and voila! Hope you find this interesting/useful!

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Fantastic article by David Skokna: There’s No Such Thing as a B-Team

Read it here!

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Social Media: YouTube surpassed Yahoo for the first time in total U.S. search queries

That’s an impressive number. Ok, so the article which contains this factoid is from last year. To me, that means it’s not really news and I should be found at-fault for sending around antiquated information. The age of the data … Continue reading

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Social Web Marketing Strategy for Small Business: the Digital Party

Just finished reading a good article by John Arnold, writing for Entrepreneur Magazine in his Marketing Tools & Technologies column. “4 innovative marketing solutions that are just around the corner for small businesses.” I think that small businesses should certainly … Continue reading

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