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Commonly accepted rule: Don’t make your brand name hard to pronounce. Your customers and potential customers shouldn’t need a pronunciation key every time they see your advertising or communications material. And yes – I’ve broken my own rule. Don’t be … Continue reading
This post is about understanding features and benefits from a marketers perspective. As a small business marketer, you deliver goods or services to your customers every day. Those goods and services have a benefit for your customer – that’s why … Continue reading
Welcome to the cōjent marketing blog. I refer you to the “about” section for the skinny on this blog. You will have to excuse the less than robust amount of content, as this blog is about 1 hour old. I … Continue reading