Tag Archives: online content

The 3 Keys to Twitter Success: a great story!

A fantastic story and super insight into the social web phenom. Jack Dorsey: the 3 keys to Twitters Success

Posted in the thinktank: communications ideas | Tagged , , , , , , , | 2 Comments

Social Web Marketing Strategy for Small Business: the Digital Party

Just finished reading a good article by John Arnold, writing for Entrepreneur Magazine in his Marketing Tools & Technologies column. “4 innovative marketing solutions that are just around the corner for small businesses.” I think that small businesses should certainly … Continue reading

Posted in advertising tips for small business, marketing planning and strategy, mobile marketing | Tagged , , , , , , , , | 2 Comments

advertising rules: break them!

Commonly accepted rule: Don’t make your brand name hard to pronounce. Your customers and potential customers  shouldn’t need a pronunciation key every time they see your advertising or communications material. And yes – I’ve broken my own rule. Don’t be … Continue reading

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Branding + marketing essentials for your small business pt. 2

This post is about understanding features and benefits from a marketers perspective. As a small business marketer, you deliver goods or services to your customers every day. Those goods and services have a benefit for your customer – that’s why … Continue reading

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Interesting marketing-related content. So far, without any content.

Welcome to the cōjent marketing blog. I refer you to the “about” section for the skinny on this blog. You will have to excuse the less than robust amount of content, as this blog is about 1 hour old. I … Continue reading

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