Tag Archives: psychographics

Brand Identity: It’s all in your head!

Fascinating stuff for us marketing and branding nerds. This article takes a few different pieces of well-conceived consumer research and lets us know what we (marketers) have long suspected – brands are purchased “tribally” to signal who we are, what … Continue reading

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Building a Strategic Marketing Plan: Market Segmentation 101

Video is the new whitepaper. Uploaded part one of my whitepaper about Market Segmentation + Identifying your Target Market, turned into a branded vid, and voila! Hope you find this interesting/useful!

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Identifying a Target Market for your Small Business: 8 Steps to Success

This post is part 2 of a thread about Market segmentation and identifying your target market, and is a critical step in developing a strategic marketing plan for your small business. In my last post on this topic, we explored … Continue reading

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Building a Strategic Marketing Plan 101: Market Segmentation + Identifying your Target Market.

This post is a continuation of my thread about building a strategic marketing plan, and why successful business owners should have one developed. After identifying your strategic business objectives the next key element of your marketing plan is market segmentation … Continue reading

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3 fast and powerful marketing tips for small businesses

As a small business owner, you may know who your customers are. This point seems elementary as you can raise your hand and point to your customer and say “That’s Sue. She’s my best customer.”  However, understanding who is buying … Continue reading

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