Tag Archives: segmentation

The Winners & Losers of Social Networking [INFOGRAPHIC]

The Winners & Losers of Social Networking [INFOGRAPHIC]. From a small business perspective, this is mandatory reading (viewing? Do you read an infographic?) Think of social media and how it currently fits with your business needs, objectives, and high level … Continue reading

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Building a Strategic Marketing Plan: Market Segmentation 101

Video is the new whitepaper. Uploaded part one of my whitepaper about Market Segmentation + Identifying your Target Market, turned into a branded vid, and voila! Hope you find this interesting/useful!

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Building a Strategic Marketing Plan 101: Market Segmentation + Identifying your Target Market.

This post is a continuation of my thread about building a strategic marketing plan, and why successful business owners should have one developed. After identifying your strategic business objectives the next key element of your marketing plan is market segmentation … Continue reading

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