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This post is part 2 of a thread about Market segmentation and identifying your target market, and is a critical step in developing a strategic marketing plan for your small business. In my last post on this topic, we explored … Continue reading
As a marketer or owner/operator of your own business, the importance of setting business goals and objectives cannot be understated. Particularly for owner-operated enterprises, objective setting is often done on an ad-hoc basis. (Sound familiar? That’s ok.) Like all things in … Continue reading
Found a fantastic repository of apps that are relevant for marketers, small business owners, entrepreneurs, copywriters, etc. check it out! http://www.avivadirectory.com/entrepreneur-apps/
The organizations that have built the greatest brands in the world are marketing-driven. http://www.Interbrand.com ranks the 2009 top ten global brands as: Coca-Cola IBM Microsoft GE Nokia McDonalds Google Toyota Intel Disney The differences between being a product/service driven organization … Continue reading