Tag Archives: small business consulting

How to Get Motivated for Self-Promotion

Great article: read it!

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Great digital marketing strategy: 4 roads to success for your small business

Read a fantastic article by Mia Wedgebury a while ago that took a “jump in” approach to the social web. From a small business consulting perspective, one paragraph stuck out for me as a great template to building a strategic … Continue reading

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Identifying a Target Market for your Small Business: 8 Steps to Success

This post is part 2 of a thread about Market segmentation and identifying your target market, and is a critical step in developing a strategic marketing plan for your small business. In my last post on this topic, we explored … Continue reading

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DIY web marketing: social media is the small business owners best friend

Adage Article: Thanks to Social Media, Direct Marketing is Going Do-It-Yourself Most marketers I’ve met (and certainly all the small business owners, start-up architects and entrepreneurs) have always had a DIY streak in them. The advent of social media as … Continue reading

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How to set business goals and objectives 101: best practices for your small business

As a marketer or owner/operator of your own business, the importance of setting business goals and objectives cannot be understated. Particularly for owner-operated enterprises, objective setting is often done on an ad-hoc basis. (Sound familiar? That’s ok.) Like all things in … Continue reading

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25 apps every small business owner should have

Found a fantastic repository of apps that are relevant for marketers, small business owners, entrepreneurs, copywriters, etc. check it out! http://www.avivadirectory.com/entrepreneur-apps/

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The marketing driven business: the 4 ideas YOU need to grow your small business brand

The organizations that have built the greatest brands in the world are marketing-driven. http://www.Interbrand.com ranks the 2009 top ten global brands as: Coca-Cola IBM Microsoft GE Nokia McDonalds Google Toyota Intel Disney The differences between being a product/service driven organization … Continue reading

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