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About this presentation: Echoing Green has awarded start-up capital to hugely successful nonprofit organizations such as Teach for America, City Year, and the Freelancer’s Union. In this talk, Echoing Green President Cheryl Dorsey outlines the traits and skills that have … Continue reading
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This post is part 2 of a thread about Market segmentation and identifying your target market, and is a critical step in developing a strategic marketing plan for your small business. In my last post on this topic, we explored … Continue reading
As a marketer or owner/operator of your own business, the importance of setting business goals and objectives cannot be understated. Particularly for owner-operated enterprises, objective setting is often done on an ad-hoc basis. (Sound familiar? That’s ok.) Like all things in … Continue reading
Found a fantastic repository of apps that are relevant for marketers, small business owners, entrepreneurs, copywriters, etc. check it out! http://www.avivadirectory.com/entrepreneur-apps/
Commonly accepted rule: Don’t make your brand name hard to pronounce. Your customers and potential customers shouldn’t need a pronunciation key every time they see your advertising or communications material. And yes – I’ve broken my own rule. Don’t be … Continue reading