Tag Archives: Toronto

How to set strategic business objectives 101: best practices for your small business.

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Building a Strategic Marketing Plan: Identifying Your Target Market in 8 Steps

Part 2 of my digital whitepaper about market segmentation and target market selection. I hope this will help your business get through this sometimes challenging task. Enjoy!

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Social Media: YouTube surpassed Yahoo for the first time in total U.S. search queries

That’s an impressive number. Ok, so the article which contains this factoid is from last year. To me, that means it’s not really news and I should be found at-fault for sending around antiquated information. The age of the data … Continue reading

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Social Web Marketing Strategy for Small Business: the Digital Party

Just finished reading a good article by John Arnold, writing for Entrepreneur Magazine in his Marketing Tools & Technologies column. “4 innovative marketing solutions that are just around the corner for small businesses.” I think that small businesses should certainly … Continue reading

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Identifying a Target Market for your Small Business: 8 Steps to Success

This post is part 2 of a thread about Market segmentation and identifying your target market, and is a critical step in developing a strategic marketing plan for your small business. In my last post on this topic, we explored … Continue reading

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5 ways this blog will help you build your small business brand

1. You get the benefit of almost a decade of strategic branding experience. (And copywriting experience, marketing planning experience, communications design, and all that good stuff.) 2. It’s free. 3. You get to tell me what you want to learn … Continue reading

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Get the branding and marketing essentials you need for your small business: intro

For many small business owners who operate without a full-time marketing department, devoting time and resources to brand development can be a challenge. However, your brand strategy (the developing, launching, and communicating of your brand and your brand promise) will … Continue reading

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