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Part 2 of my digital whitepaper about market segmentation and target market selection. I hope this will help your business get through this sometimes challenging task. Enjoy!
That’s an impressive number. Ok, so the article which contains this factoid is from last year. To me, that means it’s not really news and I should be found at-fault for sending around antiquated information. The age of the data … Continue reading
This post is part 2 of a thread about Market segmentation and identifying your target market, and is a critical step in developing a strategic marketing plan for your small business. In my last post on this topic, we explored … Continue reading
1. You get the benefit of almost a decade of strategic branding experience. (And copywriting experience, marketing planning experience, communications design, and all that good stuff.) 2. It’s free. 3. You get to tell me what you want to learn … Continue reading
For many small business owners who operate without a full-time marketing department, devoting time and resources to brand development can be a challenge. However, your brand strategy (the developing, launching, and communicating of your brand and your brand promise) will … Continue reading